Appeal
Emotional Connection: Evokes memories, family traditions, or timeless quality.
Perceived Value: Feels handcrafted, rare, and rooted in legacy or craft.
Storytelling Power: Great for brands that emphasize history, origin, or artisanal methods.
Typography
Ornate Serifs: Evoke vintage books, apothecaries, or early 20th-century packaging.
Examples: Garamond (classic), Playfair Display, Eckmannpsych, TAN Mon Cheri
Hand-Lettered Scripts: Adds warmth and handmade authenticity.
Wood-Type Textures: Distressed or stamped-look fonts emulate antique signage.
Graphics & Design Elements
Engraving Illustrations: Etching-style artwork (think old botanical guides or currency-style shading).
Decorative Borders: Intricate, symmetrical frames or corner embellishments.
Aged Paper Effects: Background textures like parchment, kraft paper, or sun-faded tones.
Muted Color Palettes: Sepia, olive, burnt sienna, dusty navy, deep maroon.
Use Cases
Craft Beverages: Whiskeys, herbal tonics, old-style sodas
Artisanal Foods: Jams, honeys, spices with origin stories
Boutique Cosmetics: Cold-processed soaps, small-batch perfumes, heritage skincare
Candles: Scents like “Bubblegum & Roller Rink”
Pro Tip
Pair custom die-cut labels with textured stocks (like estate or kraft) and foil stamping for a tactile, premium finish. QR codes can link to a “story of the scent” or production method, balancing old-world charm with modern utility.
