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NFC tags are part of RFID and operates in the 14.443 Mhz frequency. It communicates between a mobile phone with wireless technology & media content. This tag can carry more data than barcodes, URLs or QR codes. They are more secure, can be password protected, and tracked to a specific person/account.
Those using the tags are brand owners, retailers, small businesses, telecom operators, games, transport companies, museums, venue owners, and entertainment providers.