Key Features: QR codes, NFC / RFID chips, augmented‑reality triggers
Key Drivers: Consumer demand for transparency, regulatory pressure on single‑use plastics
Why It Works:
Appeal: Emotional connection, heritage storytelling
Trend Elements:
Consumer Motivation: Deeper brand connection through origin stories
Enabled By: Advances in digital‑inkjet printing, variable data workflows
Putting It All Together
Many leading brands in 2025 will blend these trends—think an eco‑friendly label printed digitally with a QR code that triggers an AR unboxing story, adorned in rich vintage typography, yet laid out in a minimalist grid. The key is to choose the technologies, materials, and aesthetics that align tightly with your brand values and audience expectations.