Eco & Sustainable Labeling

🌱 Eco & Sustainable Packaging Label Trends

Key Drivers

• Consumer demand for transparency: Shoppers want to know how packaging impacts the planet.

• Regulatory pressure: Bans and limits on single-use plastics are pushing brands to adopt greener materials.

Materials

• Recycled paper: Reduces environmental impact and supports circular economies.

• FSC-certified board: Ensures paper is sourced from responsibly managed forests.

• Compostable films: Offer a plastic-free alternative, especially for flexible packaging needs.

Design Cues

• Minimalist layouts: Clean, simple designs reduce ink consumption and emphasize natural appeal.

• Natural textures: Use of kraft paper, or similar materials communicates eco-friendliness at a tactile level.

• Simpler die-cuts: Reduce material waste and energy use during production.

Messaging Priorities

• Emphasize:

  • Recyclability or compostability

  • Carbon-neutral production

  • Ingredient or material origin